This website, www.madametussauds.com/amsterdam, uses Cookies and Similar Technologies to allow you, the user, to customise your visit to the website.

For more information about how personal data is processed in relation to the use of the website, and how you can exercise your rights or contact Madame Tussauds Amsterdam (“we”, “us”, “our”), please visit our Privacy Policy.

Some Cookies and Similar Technologies can store data that may potentially identify you and thus may have an impact on your privacy. This Cookie Statement aims to inform you about the use of these functions to help you decide about consent in compliance with the EU and national laws.

General Information about Cookies & Similar Technologies

Cookies are small data records that are stored on the end device when users are visiting websites (in the browser) and using apps. These Cookies can then be sent out again by the end device. In and of themselves, cookies are harmless and serve crucial functions for websites. Cookies can also generally be easily viewed and deleted.

Types of Cookies

In general, there are three different ways to classify cookies: how long they endure (duration), where they come from (provenance), and what purpose they serve:

DURATION

Session Cookies – These cookies are temporary and expire once you close your browser (or once your session ends).

Persistent Cookies — This category encompasses all cookies that remain on your hard drive until you erase them, or your browser does, depending on the cookie’s expiration date. All persistent cookies should have an expiration date written into their code, but their duration can vary.

PROVENANCE

First-party cookies — As the name implies, first-party cookies are put on your device directly by the website you are visiting.

Third-party cookies — These are the cookies that are placed on your device, not by the website you are visiting, but by a third party like an advertiser or an analytic system.

PURPOSE

Strictly necessary cookies — These cookies help to make a website usable by enabling basic functions such as page browsing and access to protected areas of the website. The website cannot function properly without these cookies.

Preferences cookies — Also known as “functional cookies,” these cookies allow a website to remember choices you have made in the past, like what language you prefer, what region you live in, or what your username and password are so you can automatically log in.

Statistics cookies — Also known as “performance cookies,” these cookies are used to improve website functions by collecting information about how you use a website, like which pages you visited, and which links you clicked on. None of this information can be used to identify you. It is all aggregated and, therefore, anonymized.

Marketing cookies — These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers. These are persistent cookies and almost always of third-party provenance.

Similar Technologies: Web Beacons & Scripts

Website, emails, and mobile applications may contain small, transparent image files or lines of code called Web Beacons and Scripts to enable website/emails/mobile apps owners to understand how you interact with them. This information is used to make websites, newsletters, and mobile apps more user-friendly and personalised.

Third-Party Cookies

When you browse our website, you may receive cookies both from our website (“first party”), and from websites managed by other companies (“third parties”). Given that the installation of cookies and other tracking systems by third parties through services used in this website cannot be technically controlled by us as the Data Controller. You can find the list of our “third parties” suppliers below and we encourage you to read their privacy policies for further information.

Cookies and Similar Technologies on Madame Tussauds Amsterdam Website

The following are the cookies installed on this website:

Strictly Necessary Cookies (7)

FIRST-PARTY COOKIES

COOKIE	SUPPLIER	TYPE	DURATION
OptanonConsent	madametussauds.com	HTTP	1 year

This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the website uses and whether visitors have given or withdrawn consent for the use of each category. This enables website owners to prevent cookies in each category from being set in the users’ browser when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the website will have their preferences remembered. It contains no information that can identify the website visitor.

COOKIE	SUPPLIER	TYPE	DURATION
__RequestVerificationToken	madametussauds.com	HTTP	Session

This is an anti-forgery cookie set by web applications built using ASP.NET MVC technologies. It is designed to stop unauthorised posting of content to a website, known as Cross-Site Request Forgery. It holds no information about the user and is destroyed on closing the browser.

COOKIE	SUPPLIER	TYPE	DURATION
OptanonAlertBoxClosed	madametussauds.com	HTTP	1 year

This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and, in some cases, only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one-year lifespan and contains no personal information.

COOKIE	SUPPLIER	TYPE	DURATION
ASP.NET_SessionId	madametussauds.com	HTTP	Session

General purpose platform session cookie, used by websites written with Miscrosoft.NET based technologies. Usually used to maintain an anonymised user session by the server.

THIRD-PARTY COOKIES

COOKIE	SUPPLIER	TYPE	DURATION
YSC	youtube.com	HTTP	Session

YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.

COOKIE	SUPPLIER	TYPE	DURATION
VISITOR_INFO1_LIVE	youtube.com	HTTP	6 months

This cookie is used as a unique identifier to track viewing of videos.

COOKIE	SUPPLIER	TYPE	DURATION
TESTCOOKIESENABLED	youtube.com	HTTP	A few seconds

Preference/Functional Cookies (3)

THIRD-PARTY COOKIES

COOKIE	SUPPLIER	TYPE	DURATION
vuid	vimeo.com	HTTP	2 years

This domain is owned by Vimeo. The main business activity is: Video Hosting/Sharing.

COOKIE	SUPPLIER	TYPE	DURATION
__cf_bm	vimeo.com	HTTP	A few seconds

The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots. This is a CloudFoundry cookie.

COOKIE	SUPPLIER	TYPE	DURATION
_cfuvid	vimeo.com	HTTP	Session

This domain is owned by Vimeo. The main business activity is: Video Hosting/Sharing.

Statistics/Performance Cookies (22)

FIRST-PARTY COOKIES

COOKIE	SUPPLIER	TYPE	DURATION
_vwo_referrer	madametussauds.com	HTTP	1 year

This cookie is associated with the product Visual Website Optimiser, by Wingify. The tool helps website owners measure the performance of different versions of web pages.

COOKIE	SUPPLIER	TYPE	DURATION
_ga	madametussauds.com	HTTP	13 months

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the site’s analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.

COOKIE	SUPPLIER	TYPE	DURATION
_ga	madametussauds.com	HTTP	2 years

COOKIE	SUPPLIER	TYPE	DURATION
_ga_#	madametussauds.com	HTTP	13 months

This is a Google Analytics cookie.

COOKIE	SUPPLIER	TYPE	DURATION
_ga_#	madametussauds.com	HTTP	13 months

This is a Google Analytics cookie.

COOKIE	SUPPLIER	TYPE	DURATION
_vis_opt_exp_31_split	madametussauds.com	HTTP	3 months

This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie is generated when users are given a particular version of a page. This makes sure that users see the same variation that they earlier saw when they visited the page.

COOKIE	SUPPLIER	TYPE	DURATION
_vwo_uuid_v2	madametussauds.com	HTTP	1 year

This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps website owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions.

COOKIE	SUPPLIER	TYPE	DURATION
_uetvid	madametussauds.com	HTTP	13 months

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.

COOKIE	SUPPLIER	TYPE	DURATION
_vwo_uuid	madametussauds.com	HTTP	13 months

COOKIE	SUPPLIER	TYPE	DURATION
_vwo_sn	madametussauds.com	HTTP	A few seconds

This cookie is associated with the product Visual Website Optimiser, by Wingify. The tool helps site owners measure the performance of different versions of web pages.

COOKIE	SUPPLIER	TYPE	DURATION
_vis_opt_test_cookie	madametussauds.com	HTTP	Session

COOKIE	SUPPLIER	TYPE	DURATION
_gat	madametussauds.com	HTTP	10 minutes

This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate – limiting demand rates and the collection of data on high traffic websites. It expires after 10 minutes.

COOKIE	SUPPLIER	TYPE	DURATION
_vis_opt_s	madametussauds.com	HTTP	3 months

COOKIE	SUPPLIER	TYPE	DURATION
_vis_opt_exp_n_combi	madametussauds.com	HTTP	3 months

COOKIE	SUPPLIER	TYPE	DURATION
_vwo_ds	madametussauds.com	HTTP	3 months

This cookie is associated with the product Visual Website Optimiser, by Wingify. The tool helps website owners measure the performance of different versions of web pages.

COOKIE	SUPPLIER	TYPE	DURATION
_gid	madametussauds.com	HTTP	1 day

This cookie name is associated with Google Universal Analytics. It appears to store and update a unique value for each page visited.

COOKIE	SUPPLIER	TYPE	DURATION
_gid	madametussauds.com	HTTP	A few seconds

This cookie name is associated with Google Universal Analytics. It appears to store and update a unique value for each page visited.

COOKIE	SUPPLIER	TYPE	DURATION
_hjSessionUser_#	madametussauds.com	HTTP	11 months

This cookie collects statistics about the user’s visits to the website, such as the number of visits, the average time spent on the website and which pages the visitor browses.

THIRD-PARTY COOKIES

COOKIE	SUPPLIER	TYPE	DURATION
_vwo_uuid_v2	accessoticketing.com	HTTP	14 months

COOKIE	SUPPLIER	TYPE	DURATION
_ga	accessoticketing.com	HTTP	1 year

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. It stores a unique ID used to generate statistical data on how the visitor uses the website. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a website and used to calculate visitor, session and campaign data for the website’s analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.

COOKIE	SUPPLIER	TYPE	DURATION
_gid	accessoticketing.com	HTTP	A few seconds

This cookie name is associated with Google Universal Analytics. It appears to store and update a unique value for each page visited.

COOKIE	SUPPLIER	TYPE	DURATION
JSESSIONID	nr-data.net	HTTP	Session

This domain is controlled by New Relic, which provides a platform for monitoring the performance of web and mobile applications.

Marketing Cookies (33)

FIRST-PARTY COOKIES

COOKIE	SUPPLIER	TYPE	DURATION
_ttp	madametussauds.com	HTTP	13 months

TikTok is a social media platform owned by ByteDance, known for short-form video sharing. The service is used to create and share videos, and it utilizes cookies for various purposes including advertising and analytics.

COOKIE	SUPPLIER	TYPE	DURATION
pixlee_analytics_cookie_legacy	madametussauds.com	HTTP	1 month

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

COOKIE	SUPPLIER	TYPE	DURATION
pixlee_analytics_cookie	madametussauds.com	HTTP	1 month

COOKIE	SUPPLIER	TYPE	DURATION
_tt_enable_cookie	madametussauds.com	HTTP	13 months

This cookie helps improving TikTok implementation on the website.

COOKIE	SUPPLIER	TYPE	DURATION
_gat_gtag_#	madametussauds.com	HTTP	A few seconds

Google Analytics Cookie to limit demand rates.

COOKIE	SUPPLIER	TYPE	DURATION
_uetsid	madametussauds.com	HTTP	1 day

This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the website.

COOKIE	SUPPLIER	TYPE	DURATION
_fbp	madametussauds.com	HTTP	5 months

Used by Facebook to deliver a series of advertisement products such as real time offers/bidding from third-party advertisers.

COOKIE	SUPPLIER	TYPE	DURATION
_gcl_au	madametussauds.com	HTTP	3 months

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.

COOKIE	SUPPLIER	TYPE	DURATION
__qca	madametussauds.com	HTTP	13 months

This cookie is used to store and track audience reach, enabling web publishers and advertisers to deliver audience segments that are appropriate for their products or services.

THIRD-PARTY COOKIES

COOKIE	SUPPLIER	TYPE	DURATION
_ttp	tiktok.com	HTTP	1 year

COOKIE	SUPPLIER	TYPE	DURATION
MUID	bing.com	HTTP	1 year

This cookie is widely used by Microsoft as a unique user identifier - it is the website for the search engine Bing. It can be set by embedded Microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.

COOKIE	SUPPLIER	TYPE	DURATION
cf_clearance	salecycle.com	HTTP	1 year

This cookie sends emails to users with abandoned carts.

COOKIE	SUPPLIER	TYPE	DURATION
_gat_UA-#	accessoticketing.com	HTTP	A few seconds

Google Analytics Cookie to limit demand rates.

COOKIE	SUPPLIER	TYPE	DURATION
MSPTC	bing.com	HTTP	1 year

This domain is owned by Microsoft - it is the website for the search engine Bing.

COOKIE	SUPPLIER	TYPE	DURATION
VISITOR_PRIVACY_METADATA	youtube.com	HTTP	5 months

COOKIE	SUPPLIER	TYPE	DURATION
sb	facebook.com	Pixel	13 months

This is the Facebook pixel collects cookie data for targeting and measurement for Facebook and Instagram marketing activity. It is used by Facebook to provide a number of advertising products such as real time offers from third-party advertisers. As a third-party host provider, Facebook mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies.

COOKIE	SUPPLIER	TYPE	DURATION
datr	facebook.com	Pixel	13 months

COOKIE	SUPPLIER	TYPE	DURATION
locale	facebook.com	Pixel	1 week

This cookie contains the display locale of the last logged in user on this browser. It appears to only be set after the user logs out.

COOKIE	SUPPLIER	TYPE	DURATION
IDE	doubleclick.net	HTTP	6 months

This cookie is used by DoubleClick to provide ad delivery or retargeting.

COOKIE	SUPPLIER	TYPE	DURATION
ar_debug	doubleclick.net	HTTP	2 months

This cookie is used by DoubleClick to debug ads.

COOKIE	SUPPLIER	TYPE	DURATION
__Secure-3PSID	google.com	HTTP	13 months

Targeting cookie. Used to create a user profile and display relevant and personalised Google Ads to the user.

COOKIE	SUPPLIER	TYPE	DURATION
__Secure-3PAPISID	google.com	HTTP	20 months

This cookie profiles the interests of website visitors to serve relevant and personalised ads through retargeting.

COOKIE	SUPPLIER	TYPE	DURATION
__Secure-3PSIDCC	google.com	HTTP	1 year

This cookie is used for targeting to profile the interests of website visitors and display relevant and personalised Google Ads.

COOKIE	SUPPLIER	TYPE	DURATION
__Secure-3PSIDTS	google.com	HTTP	1 year

This cookie is a secure persistent cookie, typically associated with Google services. It falls under the "Preferences" or "Functional" cookie category. This cookie stores an encrypted timestamp that helps maintain user sessions and preserves their preferences and settings across various Google services and websites.

COOKIE	SUPPLIER	TYPE	DURATION
NID	google.com	HTTP	6 months

This cookie is used by Google Ads to provide ad delivery or retargeting, store user preferences.

COOKIE	SUPPLIER	TYPE	DURATION
anj	adxns.com	HTTP	3 months

This cookie contains data denoting whether a cookie ID is synced with Xandr partners. ID syncing enables the partners to use their data from outside the Xandr Platform on the Xandr Platform.

COOKIE	SUPPLIER	TYPE	DURATION
icu	adxns.com	HTTP	3 months

This cookie is used to select ads and limit the number of times a user sees a particular ad. It contains information such as the number of times an ad has been shown, how recently an ad has been shown, or how many total ads have been shown.

COOKIE	SUPPLIER	TYPE	DURATION
uids	adxns.com	HTTP	3 months

This cookie contains a base 64 encoded JSON object which contains external unique randomly generated values that enable other Prebid Server demand partners to distinguish browsers and mobile devices. This information is used by our Prebid Server demand partners to select advertisements for delivery by the Xandr Platform and to measure the performance of, and attribute payment for, those advertisements. Note the cookie is a cookie used by prebid.org, the open-source heading bidding project and is not Xandr proprietary cookie. Xandr runs an instance of prebid.org software on its infrastructure.

COOKIE	SUPPLIER	TYPE	DURATION
XANDR_PANID	adxns.com	HTTP	3 months

This cookie is used to store a unique randomly generated value that enables the Xandr Platform to distinguish browsers and devices. This cookie registers data on the visitor. The information is used to optimize advertisement relevance.

COOKIE	SUPPLIER	TYPE	DURATION
Receive-Cookie-Deprecation	adxns.com	HTTP	1 month

Part of a Google Chrome experiment to identify if a user's browser is in specific test groups within Chrome’s Privacy Sandbox initiative. Websites must opt-in to use it. The cookie tracks group participation (e.g., "example_label_1") and it will be discontinued after the experiment. Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.

COOKIE	SUPPLIER	TYPE	DURATION
Receive-Cookie-Deprecation	doubleclick.net	HTTP	6 months

Part of a Google Chrome experiment to identify if a user's browser is in specific test groups within Chrome’s Privacy Sandbox initiative. Websites must opt-in to use it. The cookie tracks group participation (e.g., "example_label_1") and it will be discontinued after the experiment. It is used for advertising and analytics. Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.

COOKIE	SUPPLIER	TYPE	DURATION
usersync	adxns.com	HTTP	3 months

This cookie contains data denoting whether a cookie ID is synced with Xandr partners. ID syncing enables the partners to use their data from outside the Xandr Platform on the Xandr Platform.

COOKIE	SUPPLIER	TYPE	DURATION
uuid2	adxns.com	HTTP	10 months

This cookie contains a unique randomly generated value that enables the Xandr Platform to distinguish browsers and devices. It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device – provided by clients or other third parties and stored on the Xandr Platform. This information is used by clients to select advertisements for delivery by the Xandr Platform, and to measure the performance of, and attribute payment for, those advertisements. In addition, Xandr uses this cookie to enable clients to use data which does not reveal or use an Internet user’s real-world identity or data they collect outside of the Xandr Platform or acquire from other third parties. This cookie is also sometimes matched to clients’ or other third parties’ cookies so that they can use data they collect outside of the Xandr Platform to serve more relevant advertisements to Internet users. When a user opts out of having the Xandr Platform used to select ads based on online behaviour, the unique value in uuid2 is deleted and replaced with the non-unique value “-1”.

How to Consent to the Use of Cookies

According to current legislation, the Data Controller does not need to ask for consent for technical cookies, as they are necessary to provide the requested services. For all other types of cookies, the user's consent is required.

When you visit the website for the first time, you can accept all cookies by clicking the "Accept" button on the banner itself. Otherwise, you can activate or deactivate the individual categories of cookies and confirm your choices by clicking the "Cookie settings" button in the banner.

You can access the extended information via the 'Cookie Policy' link at any time.

Cookie Management

You can also configure your browser to manage Cookies. Cookies acceptance is the default setting of most browsers, but you can change these settings by adjusting the configuration of your browser, for example, refusing to accept third-party cookies or all cookies.

If you decide to deactivate cookies, we suggest you consider their characteristics to avoid unwelcome changes to your website navigation. In particular, the deactivation of some cookies may prevent the use of certain functionalities of the website.

The help webpage of your browser contains all the information you need to enable or block cookies, and we provide some quick links to get it:

Google Chrome: Turning cookies on or off - Computer - Google Account Help

Apple Safari: Clearing Safari history, cache and cookies on your iPhone, iPad or iPod touch - Apple Support (EN)