The Voice Experience and will.i.am’s new wax figure launches

Today we unveiled our brand new interactive The Voice Experience alongside a ‘dope’ new wax figure of will.i.am. The figure has been given the thumbs up by Will himself after coming face-to-face with his likeness earlier this week.

Will.i.am’s figure will be part of the brand new The Voice UK experience, which is being launched in partnership with ITV just in time for February half term. The Black Eyed Peas front man’s wax likeness is dressed in a slick black bomber jacket and stylish glasses hand-picked and donated by the singer. The figure is sat on a replica of the hit show’s famous red chair where he’ll be waiting for guests to join him as a Coach in the attraction.

Will.i.am said of the new figure: “I remember growing up and Michael Jackson and Elvis were in the wax attraction. I never thought I’d have a figure like them, it’s pretty spectacular. A bit of advice for the folks coming down to Madame Tussauds to have a go on the Coaches’ chairs, don’t draw on the button because it might just turn!”

As well as meeting will.i.am’s figure, you get the chance to assume the roles of world famous Coaches Sir Tom Jones, Gavin Rossdale and Jennifer Hudson by deciding whether or not to turn your chair in support of the mystery acts on stage.  You will also be able to go backstage in The Voice UK experience at Madame Tussauds London and get a taste of what the show’s stars see behind the scenes.

Edward Fuller, General Manager of Madame Tussauds London, said: “Combining the reveal of will.i.am’s figure with the launch of The Voice UK experience means guests not only get the chance to come face to face with one of the world’s biggest musicians, they can immerse themselves in the magic of the hit show, too. Sitting in the middle of our vibrant music zone – alongside artists such as Adele, Beyoncé and The Beatles – fans can grab a selfie with will.i.am before jumping on stage to test out their own Coach skills in the iconic red chairs.”

Claire Heys, ITV Director of Commercial Brand Partnership, said: “The Voice UK is a hugely successful Saturday night entertainment show, and this is a wonderful opportunity for its millions of viewers to get a taste of what happens behind the scenes and experience sitting in the famous red chair.”

Now celebrating its sixth year, The Voice UK is a major hit with UK audiences and is on weekly on ITV.