Madame Tussauds Spills the Wax on Fame, Unveiling 'HOT 100' for 2025
In the midst of 'Awards Season' with everyone's eyes on the hottest celebrities around the world, Madame Tussauds is once again pulling back the curtain to provide its hotly-anticipated annual glimpse into its research process by spotlighting a diverse set of influential people from multiple domains.
While the Hot 100 is not a direct indicator of future Madame Tussauds figures, it represents a who's who of talents on the institution's radar.
The 2025 list, dubbed the 'Hot 100' to mirror the prominence and stature of its selections, features a collection of the world's most influential people, spanning talents from acting, music, fashion, sports, and culture, and celebrates their global impact and diverse achievements.
Unlike other fame indexes, the Hot 100 blends Madame Tussauds' historical expertise in recognizing lasting fame with cutting-edge data analysis, making it a distinct and anticipative guide to the stars shaping tomorrow's cultural landscape.
Choose a category
Jonathan Bailey
Known for his role in "Bridgerton," this swoon-worthy leading man returns in "Wicked: Part Two" in 2025. He will also star in "Jurassic World Rebirth" alongside Scarlett Johansson and Mahershala Ali. His ability to balance commercial success with artistic depth earned him an Emmy nomination and a Laurence Olivier Award.
Marcello Andres Hernández-Gonzales
Miami comic Marcello is a rising star on the scene, known for his viral stand-up clips that have amassed millions of views on social media. In 2022 he became the first Generation Z cast member of the iconic Saturday Night Live sketch show. His quick-witted observations on identity and culture have earned him spots on major streaming platforms and comedy specials.
Law Roach
A renowned "image architect" and stylist, this influential figure has worked with icons like Zendaya and Celine Dion, giving a much-talked-about image overhaul. The first Black stylist to receive the CFDA’s Stylist Award, he has been recognized for his impact on fashion, blending vintage with high fashion.
Sabrina Carpenter
A Disney alum turned global pop powerhouse, Sabrina has won hearts with her delectable voice and relatable anthems. Following the success of Platinum-certified album "Short n’ Sweet," she’s taking her hits on the road in 2025 to some of her gargantuan 50 million combined social media followers.
Sha’Carri Richardson
One of the most electrifying track and field athletes, this sprinter won gold at the 2023 World Championships and silver at the Paris 2024 Olympics. Known for her speed, self-assurance, and sassy style, she has redefined modern sprinting.
One of TikTok’s biggest stars, with over 80 million followers and billions of likes. Her debut single "Obsessed" charted on the Billboard Hot 100, and her film "He’s All That" ranked in Netflix’s Top 10 in over 100 countries. She has expanded into music, fashion, and acting.
The original fashion influencer, this entrepreneur built a multimillion-dollar empire from her blog "Song of Style," launched in 2008. With collaborations with major brands like Chloé and Dior, and her own clothing line, she believes high-end fashion should be accessible for everyone.
A rising Gen Z fashion icon and model, this transgender star gained fame on TikTok for her striking looks and charisma. She has worked with brands like Marc Jacobs and Balenciaga and in 2024 became the first trans model to win the Fashion Award for Model of the Year and walk for the Victoria's Secret Fashion Show.
Known for her unfiltered, bold approach, this creator has turned her podcast "Call Her Daddy" into a multimillion-dollar empire. As one of the most successful women in podcasting, she signed a $60 million deal with Spotify, making her one of the most influential voices in the industry.
Known for her quirky and deadpan humor, this host became a sensation with her YouTube series "Chicken Shop Date." With over 200 million views, she interviews the biggest names in pop culture and collaborates with major brands like the Oscars and Gucci.
Born in New Zealand and later moving to Japan, this actress began her career as a singer before transitioning into acting. She earned praise for her breakthrough role in Apple TV’s "Pachinko" and worldwide acclaim for "Shōgun," winning an Emmy and Golden Globe as the first Japanese actress to do so.
Known as the “Fashion Killa,” this artist has revolutionized the relationship between hip-hop and high fashion. With collaborations with brands like Dior, Gucci, and Loewe, he effortlessly merges streetwear with couture, influencing global style and culture while being a constant fixture at fashion weeks worldwide.
An Irish actor whose breakout moment came with a pivotal scene in "Saltburn," which made a global audience take notice after years of small roles. A standout role in "The Banshees of Inisherin" earned an Oscar nomination, and their role in the upcoming Netflix "Peaky Blinders" film and portrayal of Ringo Starr in Sam Mendes’ Beatles biopic solidify their place in a rapidly growing career.
From Inglewood to international superstardom, this artist has become one of Latin music’s most versatile performers. With hits like "MAMIII" and "Shower," they have garnered over 10 billion streams worldwide. In 2024, they released a fourth album that blended cultures and styles they love. This artist is also an entrepreneur and beauty mogul, with their makeup line grossing millions.
The internet’s comedic chameleon, known for impersonating celebrities like the Kardashians and Billie Eilish. His viral sketches have redefined digital humor, leading to collaborations with HBO, Netflix, and Spotify, while earning a loyal A-list fanbase.
TikTok’s favourite balladeer, Benson succeeded where others have failed in parlaying viral success into a full-fledged music career. His poignant ballads, like "In the Stars," showcase a talent for storytelling that’s earning him legions of devoted fans worldwide. His debut album broke Spotify records for the most first-week streams for a new artist.
Redefining representation in comedy, this openly gay Asian cast member of "Saturday Night Live" became a pioneer. Known for his Emmy-nominated performances, including the "Iceberg Titanic" sketch, he blends sharp humor with cultural significance, starring in films like "Fire Island" and hosting major award shows.
An Australian teenager of Samoan heritage, this actor made headlines for winning the role of Moana in Disney’s live-action remake. Though still a fledgling actor with just one other credit, the upcoming "Moana" film, also starring Dwayne Johnson, is set to propel them to worldwide fame when it’s released in summer 2026.
Former K-pop star turned actor, this performer rose to prominence with emotive performances in "True Beauty" and "Gangnam Beauty." In 2023, he received the first Global Icon Award at MTV Video Music Awards Japan and is also a fashion ambassador for Burberry, Dior, and Calvin Klein.
Rarely does a singer come out of the blocks with the gusto of Chappell. The Southern belle alt pop star became a viral sensation with her single "Pink Pony Club," which amassed over 250 million streams and her 2024 debut album earned critical acclaim and cemented her status as a queer icon.
A standout in Formula One with precision and race-winning performances, this driver has reignited Ferrari’s championship ambitions. With eight career wins and multiple pole positions, his highly likeable demeanor makes him one of the brightest hopes in the sport's new generation.
Pop’s avant-garde queen has been at it for a while – and has written copious hits for other artists - but 2024 was her breakthrough year. Seventh album “Brat”, which went to at No. 1 in the UK and an impressive No. 3 in the US, was praised for its innovative production and genre-defining sound. With seven Grammy nominations, the British trailblazer could be cleaning up in 2025.
Fans of this actor have followed his career through much-loved TV dramas like "Love and Redemption" and "Immortal," where he earned praise for his acting skills. He is reshaping modern-day Chinese representation worldwide and became GQ’s Breakthrough Artist Award winner and Lanvin’s first global ambassador.
A former member of South Korea’s girl group I.O.I, Chung is now going it alone and shines with her electrifying performances and chart-topping singles. Album “Bare & Rare” showed a playful and confident side to her swagger. It’s no wonder major beauty brands are keen to snap her up as she remains a force to be reckoned with in K-pop.
Growing up on the films of Bruce Lee and Jackie Chan, this rising star in Chinese cinema has earned a reputation through memorable roles in fantasy and action dramas like "Jin Yong's Martial Arts World" and "The Legend of the Gods Part I: Chaoge Fengyun," showcasing martial arts skills. Films in production include the crime drama "Jing Zin."
Californian Chloe has reigned supreme where no one has before in becoming the first household name of her sport. She made history at the 2018 Winter Olympics winning gold in the women’s snowboarding halfpipe at just 17. Add to the World, Olympic, Youth Olympic, and X Games medals – she’s the first to win the title at all four major events. Elsewhere, she’s a cultural icon: has a Barbie likeness, appeared in Fortnite and her Kellogg’s cereal box set a new record for the fastest-selling in history.
A Tony, Emmy, and Grammy winner, this performer is known for their riveting roles as Harriet Tubman in "Harriet" and Elphaba in "Wicked." A gifted singer, they’ve performed at the Oscars and collaborated on major soundtracks. 2025 may be their EGOT year.
Charismatic frontman of Eurovision-winning band Måneskin, Damiano is single-handedly reviving glam rock. The Italian’s bold performances and striking style have made him a global sensation. Måneskin’s third album “Rush” topped charts in 15 countries and achieved over 4 billion streams and 2025 will continue to see Damiano’s solo career flourish.
Born and raised in Tampa, Florida, Doechii’s rise to fame came through her fearless experimentation in music and visuals. Dubbed the "Swamp Princess" of rap, her breakout single "What It Is" went triple platinum in 2024, while her debut album was loved by the music press. She’s headlining major festivals in 2025 – watch out for her serving up more fashion-forward looks.
As the creative director of Versace, this iconic figure has transformed the brand into a symbol of glamour and empowerment. From reviving the Medusa logo to creating iconic moments, she continues to push boundaries, signing stars like Dua Lipa and keeping Versace at the forefront of global fashion.
A skiing prodigy who made history at the 2022 Winter Olympics, this athlete became the first freestyle skier to win three medals at a single Winter Games. A former Stanford University student and luxury brand ambassador, she blends athletic success with cultural influence.
Germany’s comedy superstar, known for his podcast "Gemischtes Hack" with over 1.5 million weekly listeners. A bestselling author and award-winning comedian, he redefines modern comedy with sharp social commentary, attracting millennials and Gen Z audiences across Europe.
Known for her edgy Y2K aesthetic and massive Instagram following, this former singer turned model collaborates with brands like Marc Jacobs, Mac, and Mugler. With her ability to blend nostalgia and cutting-edge style, she has become a muse for the new wave of streetwear and high fashion.
With over 500 million streams globally, G Flip has become one of Australia’s most celebrated indie-pop exports. Known for their chart-topping hits "About You" and "Killing My Time," the rapper-drummer is reshaping the global music narrative. 2025 sees G Flip on an international tour wowing audiences with their electrifying energy.
Hailing from Memphis, GloRilla burst onto the scene with her viral hit "F.N.F. (Let’s Go)," which earned her a Grammy nomination and over 1 billion streams. Known for her bold lyrics and infectious energy, her 2024 debut album “Glorious” debuted at No. 5. GloRilla’s story of perseverance continues to inspire, and her 2025 tour is already sold out across major US cities.
This Chinese actor rose to fame with the BL (boys-love) drama "Word of Honor," which became a cultural phenomenon in 2021. With endorsements from luxury brands like Gucci and Bulgari, this charismatic actor is a rising star both on-screen and in fashion.
Daughter of film director J.J. Abrams, Gracie has carved out her own legacy in music with her vulnerable and emotional songwriting. Her 2024 album, “Good Riddance,” debuted as a UK Top 3 album and received widespread critical acclaim. With a devoted fanbase to rival Swifties – as shown by 2024 chart dominance - Gracie is a key figure in indie pop.
Known as Neo Hou, this Chinese actor is one of the country’s most exciting leading men. With a background in music from the Beijing Contemporary Music Academy, they have made waves in popular historical dramas and thrillers, starring in hits like "The Lost Tomb 2" and "Dashing Youth."
A force in sport as powerful as her forehand, the Polish tennis sensation became the youngest French Open champion for almost two decades at just 19 years old in 2020 and has since battled to four more Grand Slams as well as a World No. 1 ranking for a total of 125 weeks. Off the court, she’s driven to support young people with her generous donations to UNICEF in honour of World Mental Health Day.
Known for her skill and powerful performances, this American rugby player became a bronze medalist at the 2024 Paris Olympics. She plays for the Bristol Bears in the Premiership Women’s Rugby league and has become a social media sensation, promoting body confidence and making Forbes 30 under 30.
This American actress of Peruvian descent first gained attention as the lead in Nickelodeon’s "100 Things to Do Before High School" and transitioned to Hollywood in films like "Sicario: Day of the Soldado" and "Alien: Romulus." She will be featured in the second season of "The Last of Us."
Rising to fame with her web series "Awkward Black Girl," this trailblazer created the critically acclaimed HBO show "Insecure." The Emmy-nominated show, which garnered over 10 million viewers per season, cemented her as a serious producer, writer, and actor in Hollywood, focused on breaking barriers for diversity and representation.
A five-time Grammy-winning producer and the creative force behind hits for artists like Taylor Swift, Lorde, and Lana Del Rey. As the frontman of Bleachers, he has sold out arenas globally and produced over 20 platinum records, shaping the sound of contemporary music.
Nicknamed Bambi for his graceful style, Jamal is a generational talent for Bayern Munich and Germany. Barely out of his teens, he’s already won multiple Bundesliga titles, scored the league-winning goal in 2023 and his stunning 30-yard strike for Bayern against St. Pauli was voted Goal of the Year 2024. Known for his dribbling and vision, the footballer is the top creative flair-maker of football’s next era.
Dominating the Paralympic scene, this athlete has earned two gold medals in the T38 100m and 400m. Refusing to let his cerebral palsy define him, he hopes to inspire a new generation of athletes, both able-bodied and disabled, with his performances.
A Hollywood treasure for many decades, this actor continues to delight with a quirky, cool charm. In 2025, they will star in Wes Anderson's movie "The Phoenician Scheme." With over $6 billion at the box office from previous films, the actor will also return to Broadway in a revival of "The Music Man" in 2025.
With his unique blend of country, hip-hop and rock, larger-than-life Jelly Roll has become a breakout star, amassing over 3 billion streams. His “Beautifully Broken” album hit No.1 on the Billboard 200, and his viral single "Need a Favor" earned him multiple award nominations. His 2025 arena tour is projected to gross over $40 million, proving him to be the genre-defying powerhouse he’s been threatening.
Flexing his famous falsettos outside of the BTS super sphere, the K-pop star released his first solo song in 2018, “Promise,” which enjoyed the biggest 24-hour debut in Soundcloud’s history. It was a promise - quite literally – of something huge to come when “Like Crazy” topped the Billboard Hot 100 making him the highest-charting Korean soloist of all time. Since then “Who” has smashed even more records. Naturally, he’s the eye of super producers, Pdogg and Mr. Franks, who masterminds Ariana Grande’s work.
Known for his role in "Bridgerton," this swoon-worthy leading man returns in "Wicked: Part Two" in 2025. He will also star in "Jurassic World Rebirth" alongside Scarlett Johansson and Mahershala Ali. His ability to balance commercial success with artistic depth earned him an Emmy nomination and a Laurence Olivier Award.
This rising star in US gymnastics is known for her consistency and powerful routines. She was part of the gold medal-winning team at the 2024 Paris Olympics and has become a pillar of Team USA, showcasing mental toughness in every competition.
A South Korean actor known for their boy-next-door charm, this actor gained popularity through Netflix series "D.P." and the romantic drama "Something in the Rain." One of the highest-paid brand endorsers in South Korea, they remain passionate about acting after being street-cast outside a cinema shortly after taking their college entrance exam.
A global superstar as a member of BTS – the youngest of the seven - this artist’s solo career has skyrocketed with the release of their chart-topping singles "Seven" and "3D." Loyal fanbase ARMY were delighted when they announced an English album Golden, coinciding with the release of Disney+ documentary I Am Still - a move which proves the pop perfectionist is serious about global domination.
This actress swept awards ceremonies in 2025 for her role in "Emilia Pérez," a movie musical about a Mexican drug lord undergoing gender affirmation surgery. She went through her own transition in 2018 and is now a proud advocate of self-love and LGBTQ+ activism, while also being a well-regarded actress.
A Bollywood icon for two decades, this actor has starred in some of the highest-grossing Indian films, including "Ek Tha Tiger," "Dhoom 3," and "Bang Bang!" They are also the first Bollywood actor to have a Barbie doll modeled after them and have their own successful beauty line.
From an early breakout role in "Akeelah and the Bee" to a critically acclaimed performance in Jordan Peele’s "Nope," this multi-talented individual has proven versatility as an actor, singer, producer, and talk show host. In 2024, their role in "Alice" earned praise at Sundance. They are also an advocate for self-expression and their identity as a member of the LGBTQ+ community.
From American Idol to an Emmy-winning talk show host, this artist has sold over 28 million albums and won three Grammy Awards. Her relatability and empathy make her a beloved figure in entertainment, with "The Kelly Clarkson Show" drawing millions of viewers.
Kelsea’s small-town roots in Tennessee have shaped her into one of country-pop’s brightest stars. A three-time CMA winner and Grand Ole Opry inductee (at just age 25), Kelsea – who’s been songwriting since she was a child - balances heartfelt storytelling with crossover appeal. No wonder Shania Twain is a fan! She is about to embark on a mammoth 50-city tour.
A Pulitzer Prize winner and a generational voice, Kendrick continues to dominate with his razor-sharp lyricism and remains quite simply one of the most influential artists of his time. His last album “GNX” sold over 5 million copies worldwide and topped charts in 20 countries. His unpredictable career choices make for an exciting 2025 for fans of the Compton rapper.
From a war-torn Chechnya to UFC stardom, this fighter has become a symbol of pride. His undefeated record in welterweight and middleweight divisions has made him one of the most complete fighters on the UFC roster, with devastating striking and grappling abilities.
Kontra K, with 23 gold and platinum certifications, continues to dominate Germany’s hip-hop charts with poetic storytelling and hard-hitting beats. His 2023 album, which was his eighth at No. 1 on German charts, further solidified his place as a top-tier artist. His upcoming 2025 European tour will see him perform to half a million fans.
Beyond reality TV, this beauty mogul and style influencer has built a billion-dollar empire with her cosmetics line. Known for her red carpet looks and major social media following, she has collaborated with brands like Balmain and Dolce & Gabbana, shaping trends in fashion and beauty.
At just 16 years old, this prodigy burst onto the football scene as one of FC Barcelona’s youngest stars. Known for his extraordinary dribbling and vision, he is already being compared to football legends like Lionel Messi and is poised for a stellar international career.
This Vietnamese-born American actress became a household name with her role as Lara Jean in the "To All the Boys I’ve Loved Before" trilogy, a Gen Z phenomenon. She uses her platform to advocate for representation and diversity in Hollywood.
This young Formula One sensation has quickly become a fan favorite, with his fearless driving and charisma. The British driver secured multiple podium finishes and was a key player in McLaren’s resurgence in the 2023 season. His social media savvy is bringing a new audience to the sport as he aims for more podiums in the 2025 season.
Icelandic-Chinese jazz artist this performer is redefining the genre for a new generation. Their 2023 album “Bewitched” became a surprise global hit, topping jazz charts around the world showcasing a modern twist on vintage jazz and classical influences. 2025 will see them performing at iconic venues like the Royal Albert Hall, having started out on Iceland’s Got Talent.
A renowned "image architect" and stylist, this influential figure has worked with icons like Zendaya and Celine Dion, giving a much-talked-about image overhaul. The first Black stylist to receive the CFDA’s Stylist Award, he has been recognized for his impact on fashion, blending vintage with high fashion.
As one quarter of BLACKPINK and chief sass-giver, Thai rapper Lisa’s pop star status was set. However, it’s as a solo artist she has continued to break records. Her debut single "LALISA" broke YouTube’s 24-hour view record with 73 million views. She is a cultural icon and ambassador for luxury brands like Celine and BVLGARI and her 2024 solo tour grossed $80 million. In 2025, she continues to redefine what it means to be an international pop phenomenon.
Known for his viral stand-up comedy clips, this Miami comic became the first Generation Z cast member of "Saturday Night Live." His observations on identity and culture have led to major streaming platform spots and comedy specials, quickly rising in the comedy scene.
A visionary designer, this figure revolutionized American fashion by blending grunge with luxury. From his work at Louis Vuitton to his own label, he has shaped modern style for over three decades, with his accessories becoming staples in everyday life.
A self-made female billionaire in the US, this icon revolutionized the lifestyle industry. With over 100 books and multiple Emmy nominations, she has graced the cover of "Sports Illustrated" in her 80s and continues to be a cultural trailblazer, known for her influence in homemaking.
Known for big roles in smash hits like "Doctor Who" and "The Crown," this British actor gained critical acclaim in "House of the Dragon" since 2022. They’re currently shooting "Caught Stealing," an American crime thriller directed by Darren Aronofsky, co-starring Austin Butler, Zoe Kravitz, and Regina King.
Known for fearless roles in "Pearl" and "X," this London-born actress returns to horror in the highly anticipated "Maxxxine," the final installment of Ti West’s trilogy. Her unique ability to balance vulnerability and intensity makes her a standout talent for filmmakers, one to watch for 2025.
Known for intense performances in "Better Things" and the "Scream" franchise, this actor’s role as a brash Brooklyn sex worker in "Anora" won the 2024 Cannes Film Festival Palm d'Or. This tiny-budgeted movie has grossed $21 million and earned a Golden Globe nomination for Best Actress in a musical or comedy.
Australian actress known for portraying young Rhaenyra Targaryen in "House of the Dragon." Raised in Sydney, she honed her craft through theatre and indie productions. She will star in Netflix’s "Sirens" and the new "Supergirl" movie, slated for release in June 2026.
Grammy-winning singer-songwriter this artist’s career beginnings was as a prolific songwriter for superstars like Rihanna and Ariana Grande but was keen for a slice of the action themselves. The American broke through with their viral R&B hit "Hrs and Hrs," boasting over 500 million streams, and their soulful voice and down-to-earth lyrics are irresistible to a growing global fanbase.
This British actor gained fame as a child star in "About a Boy" and transitioned into Hollywood with standout roles in "Warm Bodies," "Mad Max: Fury Road," and as Beast in the "X-Men" franchise. Following his performance in "Nosferatu," he will star in "Renfield 2" as Dracula's assistant in the dark comedy sequel.
One of Ireland’s best-loved breakout stars, this actor made their name on the stage before bringing characters like Clare from "Derry Girls" and Penelope Featherington from "Bridgerton" to life, winning over US TV fans and celebrities. 2025 promises to be an exciting year as they join an all-star cast for "The Magic Faraway Tree."
A 90s icon and former "Baywatch" star, this actress has transitioned from being a sex symbol to an outspoken advocate for animal rights and environmental causes. Her 2023 Netflix documentary and memoir redefined her legacy, cementing her as a force of nature and cultural icon.
A multi-talented mogul, this American artist is known for his musical genius and his work in fashion. Co-founder of Billionaire Boys Club, he merged streetwear with luxury through collaborations with Adidas and Chanel. His appointment as creative director of Louis Vuitton Men’s marked a pivotal moment in fashion innovation.
Known as "the Stockport Iniesta," this English footballer has played a pivotal role in Manchester City’s treble-winning 2023 season. His creativity, vision, and technical skill make him a cornerstone of both Manchester City’s and England’s future success.
An Indigenous model and activist, this trailblazer is reshaping representation on global runways. Known for her advocacy of climate action and Native rights, she has graced the covers of Vogue and walked for brands like Gucci and Chanel, earning recognition as one of USA Today’s Women of the Year.
Known for his clinical finishing and drive for racial equality in sports, this England stalwart has represented his country in three major tournaments. With multiple Manchester City titles and now leading Arsenal’s attack, he continues to be one of football’s most influential players.
Hailing from Puerto Rico, Rauw blends reggaeton, R&B, and futuristic beats to create his signature sound. With over 10 billion streams, his collaborations with Rosalía, Bad Bunny, and Pharrell have redefined the Latin music landscape. His “Cosa Nuestra” album dominated Latin charts worldwide, and his sold-out stadium tour grossed $90 million.
British sensation RAYE is a BRIT Awards record breaker for most wins and nominations for an artist in a single year. The sultry single "Escapism" became a breakout global anthem, ensuring the soul star has her place as one of the UK’s brightest musical exports.
A consistent and intelligent midfielder, this Spaniard anchored Manchester City’s historic treble in 2023. Known for his calm composure and tactical brilliance, he is a lynchpin for both his club and country as one of football's top defensive midfielders.
Born in New Zealand and raised in Australia, Rosé is known for her ethereal voice and energetic performances as BLACKPINK’s lead vocalist. But it’s her fun ode to a drinking game “A.P.T” with Bruno Mars that’s dominated the charts and unleashed her onto a new audience. Brands including Puma and Tiffany are falling over themselves to sign her for ambassadorship.
A Disney alum turned global pop powerhouse, Sabrina has won hearts with her delectable voice and relatable anthems. Following the success of Platinum-certified album "Short n’ Sweet," she’s taking her hits on the road in 2025 to some of her gargantuan 50 million combined social media followers.
A teenage Ethiopian middle-distance running prodigy, this athlete dominated the 3000m steeplechase circuit, earning silver at the 2022 World Athletics Championships. She represents the next generation of Ethiopian excellence and has the potential to break records and inspire audiences worldwide.
One of the most electrifying track and field athletes, this sprinter won gold at the 2023 World Championships and silver at the Paris 2024 Olympics. Known for her speed, self-assurance, and sassy style, she has redefined modern sprinting.
Known as the "King of Bollywood," this actor has built a legendary career with over 100 films grossing more than $400 million. He has a global fanbase and a strong presence as a leading producer, continuing to dominate the Bollywood industry for over three decades.
A cricketing prodigy from India, this player is known for his elegant batting and ability to keep calm under pressure. In 2023, he became the fastest player to reach 2000 runs in 38 innings, with fans predicting he will become a future legend.
The most decorated gymnast in history, this American athlete has earned 41 Olympic and World Championship medals. Known for her gravity-defying routines and groundbreaking skills, she returned to competition in 2023 to win another World Championship gold. She also advocates for mental health awareness.
Skipping a job as an accountant to work as an extra led to being fired, but ten years later, this actor says it was the best decision they ever made. A groundbreaking role in a Marvel movie, which grossed over $432 million worldwide, and a turn in megahit "Barbie" paved the way for two more blockbusters in 2025. One of which is a sci-fi movie co-starring Jennifer Lopez. This Canadian actor is a powerful advocate for representation in Hollywood.
Canadian singer-songwriter and former competitive dancer, Tate first gained fame on So You Think You Can Dance aged 13. Her single "You Broke Me First" surpassed 1 billion streams, cementing her status as a Gen Z icon and in 2024, her sophomore album debuted at No. 1 globally, earning her two Grammy nominations. Ever the workhorse, an exciting new album follows in February.
Blending soul with pop and R&B, this Georgian star’s huge voice and heartfelt lyrics have captured a generation. It was YouTube covers of his favourite songs that got him noticed before single “Lose Control” topped the Billboard Hot 100. Teddy is certain to wow audiences on his most ambitious global tour yet in 2025.
Grammy Award-winning Nigerian singer-songwriter this artist has become an international sensation with their velvety voice and collaborations with stars like Drake, and Wizkid on the hit “Essence”. Their feature on the Oscar-nominated "Lift Me Up" from Black Panther: Wakanda Forever earned them pulling power outside of Africa. They’re keen to break societal barriers and provide a voice to young African girls.
Argentinian pop sensation Tini has been in the business for over a decade as a teen idol in Disney’s Violetta. Appearing on television screens in more than 130 countries, she used her profile to her advantage in trotting out albums which elevated her to Latin pop queen status. Following collaborations with artists like Karol G and Becky G, her fifth studio album, “Un Mechón de Pelo” was a bold, stripped back, deeply personal release in part spoken word proving she’s Latin pop’s most exciting innovator.
South African singer-songwriter Tyla dropped out of university to pursue music and it’s a decision that’s played out perfectly for her. Raised in Johannesburg, her Afro-pop fusion made “Water” an internet sensation and international brands are sitting up and taking note of her marketing appeal signing her up for multiple endorsement deals including Gap, Bose and Beats by Dre.
The name says it all. An artist for the ages, Tyler is a creative force in music, fashion and filmmaking earning his status as a boundary-pushing brand. Loved by critics and loyal fans alike, his headline high-spectacle performance at Coachella broke live-streaming records, drawing over 20 million viewers and his fashion line has hit $50 million in sales.
This Thai actor and singer, known as Bright, gained fame with the hit series "2gether: The Series." His prominence in fashion led to him becoming South Asia’s first Burberry Ambassador and the first Thai actor/singer to attend the Met Gala. He was also featured in a multimillion-dollar campaign by Calvin Klein.
Affectionately known as Wemby, this French-born 7’4” basketball prodigy dominated European leagues before he was snapped by the San Antonio Spurs, selected first overall in the 2023 NBA draft. His killer combo of elite shot-blocking, ball-handling, and perimeter shooting is unprecedented for a player of his height. Naturally he’s already drawing comparisons to NBA legends. Pharell is also a fan having selected him to front his all-important Louis Vuitton debut collection.
Real Madrid’s star winger, known for his electrifying pace and skill, became a football sensation after scoring the decisive goal in the 2022 Champions League final. With over 20 international caps for Brazil, he is widely regarded as the future of his sport.
A Chinese actor who has impressive acting credentials, this performer graduated from the Central Academy of Drama and has captivated audiences with performances in indie films and commercial successes like "The Rescue" and "Crosscurrent." Since 2023, they’ve wowed audiences on both the small and big screens in popular drama "Blossoms Shanghai," set in China’s 1990s economic boom.
Hailing from Oklahoma, this artist is the voice of a new generation of Americana. Their raw and poetic lyrics, showcased in their self-titled 2024 album, have earned them a Grammy and over 3 billion streams across platforms. The likeable star is a relentless tourer and is said to shun the celebrity lifestyle claiming they’re too busy writing music.
With a fusion of cultural heritage and high fashion, this Indigenous model from the Brazilian Amazon uses her platform to amplify marginalized voices. A powerful new voice in inclusivity, she collaborates with brands like Valentino and Givenchy, redefining fashion on the global stage.
Actors
Born in New Zealand and later moving to Japan, this actress began her career as a singer before transitioning into acting. She earned praise for her breakthrough role in Apple TV’s "Pachinko" and worldwide acclaim for "Shōgun," winning an Emmy and Golden Globe as the first Japanese actress to do so.
An Irish actor whose breakout moment came with a pivotal scene in "Saltburn," which made a global audience take notice after years of small roles. A standout role in "The Banshees of Inisherin" earned an Oscar nomination, and their role in the upcoming Netflix "Peaky Blinders" film and portrayal of Ringo Starr in Sam Mendes’ Beatles biopic solidify their place in a rapidly growing career.
An Australian teenager of Samoan heritage, this actor made headlines for winning the role of Moana in Disney’s live-action remake. Though still a fledgling actor with just one other credit, the upcoming "Moana" film, also starring Dwayne Johnson, is set to propel them to worldwide fame when it’s released in summer 2026.
Former K-pop star turned actor, this performer rose to prominence with emotive performances in "True Beauty" and "Gangnam Beauty." In 2023, he received the first Global Icon Award at MTV Video Music Awards Japan and is also a fashion ambassador for Burberry, Dior, and Calvin Klein.
Fans of this actor have followed his career through much-loved TV dramas like "Love and Redemption" and "Immortal," where he earned praise for his acting skills. He is reshaping modern-day Chinese representation worldwide and became GQ’s Breakthrough Artist Award winner and Lanvin’s first global ambassador.
Growing up on the films of Bruce Lee and Jackie Chan, this rising star in Chinese cinema has earned a reputation through memorable roles in fantasy and action dramas like "Jin Yong's Martial Arts World" and "The Legend of the Gods Part I: Chaoge Fengyun," showcasing martial arts skills. Films in production include the crime drama "Jing Zin."
A Tony, Emmy, and Grammy winner, this performer is known for their riveting roles as Harriet Tubman in "Harriet" and Elphaba in "Wicked." A gifted singer, they’ve performed at the Oscars and collaborated on major soundtracks. 2025 may be their EGOT year.
This Chinese actor rose to fame with the BL (boys-love) drama "Word of Honor," which became a cultural phenomenon in 2021. With endorsements from luxury brands like Gucci and Bulgari, this charismatic actor is a rising star both on-screen and in fashion.
Known as Neo Hou, this Chinese actor is one of the country’s most exciting leading men. With a background in music from the Beijing Contemporary Music Academy, they have made waves in popular historical dramas and thrillers, starring in hits like "The Lost Tomb 2" and "Dashing Youth."
This American actress of Peruvian descent first gained attention as the lead in Nickelodeon’s "100 Things to Do Before High School" and transitioned to Hollywood in films like "Sicario: Day of the Soldado" and "Alien: Romulus." She will be featured in the second season of "The Last of Us."
A Hollywood treasure for many decades, this actor continues to delight with a quirky, cool charm. In 2025, they will star in Wes Anderson's movie "The Phoenician Scheme." With over $6 billion at the box office from previous films, the actor will also return to Broadway in a revival of "The Music Man" in 2025.
Known for his role in "Bridgerton," this swoon-worthy leading man returns in "Wicked: Part Two" in 2025. He will also star in "Jurassic World Rebirth" alongside Scarlett Johansson and Mahershala Ali. His ability to balance commercial success with artistic depth earned him an Emmy nomination and a Laurence Olivier Award.
A South Korean actor known for their boy-next-door charm, this actor gained popularity through Netflix series "D.P." and the romantic drama "Something in the Rain." One of the highest-paid brand endorsers in South Korea, they remain passionate about acting after being street-cast outside a cinema shortly after taking their college entrance exam.
This actress swept awards ceremonies in 2025 for her role in "Emilia Pérez," a movie musical about a Mexican drug lord undergoing gender affirmation surgery. She went through her own transition in 2018 and is now a proud advocate of self-love and LGBTQ+ activism, while also being a well-regarded actress.
A Bollywood icon for two decades, this actor has starred in some of the highest-grossing Indian films, including "Ek Tha Tiger," "Dhoom 3," and "Bang Bang!" They are also the first Bollywood actor to have a Barbie doll modeled after them and have their own successful beauty line.
From an early breakout role in "Akeelah and the Bee" to a critically acclaimed performance in Jordan Peele’s "Nope," this multi-talented individual has proven versatility as an actor, singer, producer, and talk show host. In 2024, their role in "Alice" earned praise at Sundance. They are also an advocate for self-expression and their identity as a member of the LGBTQ+ community.
This Vietnamese-born American actress became a household name with her role as Lara Jean in the "To All the Boys I’ve Loved Before" trilogy, a Gen Z phenomenon. She uses her platform to advocate for representation and diversity in Hollywood.
Known for big roles in smash hits like "Doctor Who" and "The Crown," this British actor gained critical acclaim in "House of the Dragon" since 2022. They’re currently shooting "Caught Stealing," an American crime thriller directed by Darren Aronofsky, co-starring Austin Butler, Zoe Kravitz, and Regina King.
Known for fearless roles in "Pearl" and "X," this London-born actress returns to horror in the highly anticipated "Maxxxine," the final installment of Ti West’s trilogy. Her unique ability to balance vulnerability and intensity makes her a standout talent for filmmakers, one to watch for 2025.
Known for intense performances in "Better Things" and the "Scream" franchise, this actor’s role as a brash Brooklyn sex worker in "Anora" won the 2024 Cannes Film Festival Palm d'Or. This tiny-budgeted movie has grossed $21 million and earned a Golden Globe nomination for Best Actress in a musical or comedy.
Australian actress known for portraying young Rhaenyra Targaryen in "House of the Dragon." Raised in Sydney, she honed her craft through theatre and indie productions. She will star in Netflix’s "Sirens" and the new "Supergirl" movie, slated for release in June 2026.
This British actor gained fame as a child star in "About a Boy" and transitioned into Hollywood with standout roles in "Warm Bodies," "Mad Max: Fury Road," and as Beast in the "X-Men" franchise. Following his performance in "Nosferatu," he will star in "Renfield 2" as Dracula's assistant in the dark comedy sequel.
One of Ireland’s best-loved breakout stars, this actor made their name on the stage before bringing characters like Clare from "Derry Girls" and Penelope Featherington from "Bridgerton" to life, winning over US TV fans and celebrities. 2025 promises to be an exciting year as they join an all-star cast for "The Magic Faraway Tree."
Known as the "King of Bollywood," this actor has built a legendary career with over 100 films grossing more than $400 million. He has a global fanbase and a strong presence as a leading producer, continuing to dominate the Bollywood industry for over three decades.
Skipping a job as an accountant to work as an extra led to being fired, but ten years later, this actor says it was the best decision they ever made. A groundbreaking role in a Marvel movie, which grossed over $432 million worldwide, and a turn in megahit "Barbie" paved the way for two more blockbusters in 2025. One of which is a sci-fi movie co-starring Jennifer Lopez. This Canadian actor is a powerful advocate for representation in Hollywood.
This Thai actor and singer, known as Bright, gained fame with the hit series "2gether: The Series." His prominence in fashion led to him becoming South Asia’s first Burberry Ambassador and the first Thai actor/singer to attend the Met Gala. He was also featured in a multimillion-dollar campaign by Calvin Klein.
A Chinese actor who has impressive acting credentials, this performer graduated from the Central Academy of Drama and has captivated audiences with performances in indie films and commercial successes like "The Rescue" and "Crosscurrent." Since 2023, they’ve wowed audiences on both the small and big screens in popular drama "Blossoms Shanghai," set in China’s 1990s economic boom.
Culture
One of TikTok’s biggest stars, with over 80 million followers and billions of likes. Her debut single "Obsessed" charted on the Billboard Hot 100, and her film "He’s All That" ranked in Netflix’s Top 10 in over 100 countries. She has expanded into music, fashion, and acting.
Known for her unfiltered, bold approach, this creator has turned her podcast "Call Her Daddy" into a multimillion-dollar empire. As one of the most successful women in podcasting, she signed a $60 million deal with Spotify, making her one of the most influential voices in the industry.
Known for her quirky and deadpan humor, this host became a sensation with her YouTube series "Chicken Shop Date." With over 200 million views, she interviews the biggest names in pop culture and collaborates with major brands like the Oscars and Gucci.
The internet’s comedic chameleon, known for impersonating celebrities like the Kardashians and Billie Eilish. His viral sketches have redefined digital humor, leading to collaborations with HBO, Netflix, and Spotify, while earning a loyal A-list fanbase.
Redefining representation in comedy, this openly gay Asian cast member of "Saturday Night Live" became a pioneer. Known for his Emmy-nominated performances, including the "Iceberg Titanic" sketch, he blends sharp humor with cultural significance, starring in films like "Fire Island" and hosting major award shows.
Germany’s comedy superstar, known for his podcast "Gemischtes Hack" with over 1.5 million weekly listeners. A bestselling author and award-winning comedian, he redefines modern comedy with sharp social commentary, attracting millennials and Gen Z audiences across Europe.
Rising to fame with her web series "Awkward Black Girl," this trailblazer created the critically acclaimed HBO show "Insecure." The Emmy-nominated show, which garnered over 10 million viewers per season, cemented her as a serious producer, writer, and actor in Hollywood, focused on breaking barriers for diversity and representation.
A five-time Grammy-winning producer and the creative force behind hits for artists like Taylor Swift, Lorde, and Lana Del Rey. As the frontman of Bleachers, he has sold out arenas globally and produced over 20 platinum records, shaping the sound of contemporary music.
From American Idol to an Emmy-winning talk show host, this artist has sold over 28 million albums and won three Grammy Awards. Her relatability and empathy make her a beloved figure in entertainment, with "The Kelly Clarkson Show" drawing millions of viewers.
Known for his viral stand-up comedy clips, this Miami comic became the first Generation Z cast member of "Saturday Night Live." His observations on identity and culture have led to major streaming platform spots and comedy specials, quickly rising in the comedy scene.
A self-made female billionaire in the US, this icon revolutionized the lifestyle industry. With over 100 books and multiple Emmy nominations, she has graced the cover of "Sports Illustrated" in her 80s and continues to be a cultural trailblazer, known for her influence in homemaking.
A 90s icon and former "Baywatch" star, this actress has transitioned from being a sex symbol to an outspoken advocate for animal rights and environmental causes. Her 2023 Netflix documentary and memoir redefined her legacy, cementing her as a force of nature and cultural icon.
Fashion
The original fashion influencer, this entrepreneur built a multimillion-dollar empire from her blog "Song of Style," launched in 2008. With collaborations with major brands like Chloé and Dior, and her own clothing line, she believes high-end fashion should be accessible for everyone.
A rising Gen Z fashion icon and model, this transgender star gained fame on TikTok for her striking looks and charisma. She has worked with brands like Marc Jacobs and Balenciaga and in 2024 became the first trans model to win the Fashion Award for Model of the Year and walk for the Victoria's Secret Fashion Show.
Known as the “Fashion Killa,” this artist has revolutionized the relationship between hip-hop and high fashion. With collaborations with brands like Dior, Gucci, and Loewe, he effortlessly merges streetwear with couture, influencing global style and culture while being a constant fixture at fashion weeks worldwide.
As the creative director of Versace, this iconic figure has transformed the brand into a symbol of glamour and empowerment. From reviving the Medusa logo to creating iconic moments, she continues to push boundaries, signing stars like Dua Lipa and keeping Versace at the forefront of global fashion.
Known for her edgy Y2K aesthetic and massive Instagram following, this former singer turned model collaborates with brands like Marc Jacobs, Mac, and Mugler. With her ability to blend nostalgia and cutting-edge style, she has become a muse for the new wave of streetwear and high fashion.
Beyond reality TV, this beauty mogul and style influencer has built a billion-dollar empire with her cosmetics line. Known for her red carpet looks and major social media following, she has collaborated with brands like Balmain and Dolce & Gabbana, shaping trends in fashion and beauty.
A renowned "image architect" and stylist, this influential figure has worked with icons like Zendaya and Celine Dion, giving a much-talked-about image overhaul. The first Black stylist to receive the CFDA’s Stylist Award, he has been recognized for his impact on fashion, blending vintage with high fashion.
A visionary designer, this figure revolutionized American fashion by blending grunge with luxury. From his work at Louis Vuitton to his own label, he has shaped modern style for over three decades, with his accessories becoming staples in everyday life.
A multi-talented mogul, this American artist is known for his musical genius and his work in fashion. Co-founder of Billionaire Boys Club, he merged streetwear with luxury through collaborations with Adidas and Chanel. His appointment as creative director of Louis Vuitton Men’s marked a pivotal moment in fashion innovation.
An Indigenous model and activist, this trailblazer is reshaping representation on global runways. Known for her advocacy of climate action and Native rights, she has graced the covers of Vogue and walked for brands like Gucci and Chanel, earning recognition as one of USA Today’s Women of the Year.
With a fusion of cultural heritage and high fashion, this Indigenous model from the Brazilian Amazon uses her platform to amplify marginalized voices. A powerful new voice in inclusivity, she collaborates with brands like Valentino and Givenchy, redefining fashion on the global stage.
Music
From Inglewood to international superstardom, this artist has become one of Latin music’s most versatile performers. With hits like "MAMIII" and "Shower," they have garnered over 10 billion streams worldwide. In 2024, they released a fourth album that blended cultures and styles they love. This artist is also an entrepreneur and beauty mogul, with their makeup line grossing millions.
TikTok’s favourite balladeer, Benson succeeded where others have failed in parlaying viral success into a full-fledged music career. His poignant ballads, like "In the Stars," showcase a talent for storytelling that’s earning him legions of devoted fans worldwide. His debut album broke Spotify records for the most first-week streams for a new artist.
Rarely does a singer come out of the blocks with the gusto of Chappell. The Southern belle alt pop star became a viral sensation with her single "Pink Pony Club," which amassed over 250 million streams and her 2024 debut album earned critical acclaim and cemented her status as a queer icon.
Pop’s avant-garde queen has been at it for a while – and has written copious hits for other artists - but 2024 was her breakthrough year. Seventh album “Brat”, which went to at No. 1 in the UK and an impressive No. 3 in the US, was praised for its innovative production and genre-defining sound. With seven Grammy nominations, the British trailblazer could be cleaning up in 2025.
A former member of South Korea’s girl group I.O.I, Chung is now going it alone and shines with her electrifying performances and chart-topping singles. Album “Bare & Rare” showed a playful and confident side to her swagger. It’s no wonder major beauty brands are keen to snap her up as she remains a force to be reckoned with in K-pop.
Charismatic frontman of Eurovision-winning band Måneskin, Damiano is single-handedly reviving glam rock. The Italian’s bold performances and striking style have made him a global sensation. Måneskin’s third album “Rush” topped charts in 15 countries and achieved over 4 billion streams and 2025 will continue to see Damiano’s solo career flourish.
Born and raised in Tampa, Florida, Doechii’s rise to fame came through her fearless experimentation in music and visuals. Dubbed the "Swamp Princess" of rap, her breakout single "What It Is" went triple platinum in 2024, while her debut album was loved by the music press. She’s headlining major festivals in 2025 – watch out for her serving up more fashion-forward looks.
With over 500 million streams globally, G Flip has become one of Australia’s most celebrated indie-pop exports. Known for their chart-topping hits "About You" and "Killing My Time," the rapper-drummer is reshaping the global music narrative. 2025 sees G Flip on an international tour wowing audiences with their electrifying energy.
Hailing from Memphis, GloRilla burst onto the scene with her viral hit "F.N.F. (Let’s Go)," which earned her a Grammy nomination and over 1 billion streams. Known for her bold lyrics and infectious energy, her 2024 debut album “Glorious” debuted at No. 5. GloRilla’s story of perseverance continues to inspire, and her 2025 tour is already sold out across major US cities.
Daughter of film director J.J. Abrams, Gracie has carved out her own legacy in music with her vulnerable and emotional songwriting. Her 2024 album, “Good Riddance,” debuted as a UK Top 3 album and received widespread critical acclaim. With a devoted fanbase to rival Swifties – as shown by 2024 chart dominance - Gracie is a key figure in indie pop.
With his unique blend of country, hip-hop and rock, larger-than-life Jelly Roll has become a breakout star, amassing over 3 billion streams. His “Beautifully Broken” album hit No.1 on the Billboard 200, and his viral single "Need a Favor" earned him multiple award nominations. His 2025 arena tour is projected to gross over $40 million, proving him to be the genre-defying powerhouse he’s been threatening.
Flexing his famous falsettos outside of the BTS super sphere, the K-pop star released his first solo song in 2018, “Promise,” which enjoyed the biggest 24-hour debut in Soundcloud’s history. It was a promise - quite literally – of something huge to come when “Like Crazy” topped the Billboard Hot 100 making him the highest-charting Korean soloist of all time. Since then “Who” has smashed even more records. Naturally, he’s the eye of super producers, Pdogg and Mr. Franks, who masterminds Ariana Grande’s work.
A global superstar as a member of BTS – the youngest of the seven - this artist’s solo career has skyrocketed with the release of their chart-topping singles "Seven" and "3D." Loyal fanbase ARMY were delighted when they announced an English album Golden, coinciding with the release of Disney+ documentary I Am Still - a move which proves the pop perfectionist is serious about global domination.
Kelsea’s small-town roots in Tennessee have shaped her into one of country-pop’s brightest stars. A three-time CMA winner and Grand Ole Opry inductee (at just age 25), Kelsea – who’s been songwriting since she was a child - balances heartfelt storytelling with crossover appeal. No wonder Shania Twain is a fan! She is about to embark on a mammoth 50-city tour.
A Pulitzer Prize winner and a generational voice, Kendrick continues to dominate with his razor-sharp lyricism and remains quite simply one of the most influential artists of his time. His last album “GNX” sold over 5 million copies worldwide and topped charts in 20 countries. His unpredictable career choices make for an exciting 2025 for fans of the Compton rapper.
Kontra K, with 23 gold and platinum certifications, continues to dominate Germany’s hip-hop charts with poetic storytelling and hard-hitting beats. His 2023 album, which was his eighth at No. 1 on German charts, further solidified his place as a top-tier artist. His upcoming 2025 European tour will see him perform to half a million fans.
Icelandic-Chinese jazz artist this performer is redefining the genre for a new generation. Their 2023 album “Bewitched” became a surprise global hit, topping jazz charts around the world showcasing a modern twist on vintage jazz and classical influences. 2025 will see them performing at iconic venues like the Royal Albert Hall, having started out on Iceland’s Got Talent.
As one quarter of BLACKPINK and chief sass-giver, Thai rapper Lisa’s pop star status was set. However, it’s as a solo artist she has continued to break records. Her debut single "LALISA" broke YouTube’s 24-hour view record with 73 million views. She is a cultural icon and ambassador for luxury brands like Celine and BVLGARI and her 2024 solo tour grossed $80 million. In 2025, she continues to redefine what it means to be an international pop phenomenon.
Grammy-winning singer-songwriter this artist’s career beginnings was as a prolific songwriter for superstars like Rihanna and Ariana Grande but was keen for a slice of the action themselves. The American broke through with their viral R&B hit "Hrs and Hrs," boasting over 500 million streams, and their soulful voice and down-to-earth lyrics are irresistible to a growing global fanbase.
Hailing from Puerto Rico, Rauw blends reggaeton, R&B, and futuristic beats to create his signature sound. With over 10 billion streams, his collaborations with Rosalía, Bad Bunny, and Pharrell have redefined the Latin music landscape. His “Cosa Nuestra” album dominated Latin charts worldwide, and his sold-out stadium tour grossed $90 million.
British sensation RAYE is a BRIT Awards record breaker for most wins and nominations for an artist in a single year. The sultry single "Escapism" became a breakout global anthem, ensuring the soul star has her place as one of the UK’s brightest musical exports.
Born in New Zealand and raised in Australia, Rosé is known for her ethereal voice and energetic performances as BLACKPINK’s lead vocalist. But it’s her fun ode to a drinking game “A.P.T” with Bruno Mars that’s dominated the charts and unleashed her onto a new audience. Brands including Puma and Tiffany are falling over themselves to sign her for ambassadorship.
A Disney alum turned global pop powerhouse, Sabrina has won hearts with her delectable voice and relatable anthems. Following the success of Platinum-certified album "Short n’ Sweet," she’s taking her hits on the road in 2025 to some of her gargantuan 50 million combined social media followers.
Canadian singer-songwriter and former competitive dancer, Tate first gained fame on So You Think You Can Dance aged 13. Her single "You Broke Me First" surpassed 1 billion streams, cementing her status as a Gen Z icon and in 2024, her sophomore album debuted at No. 1 globally, earning her two Grammy nominations. Ever the workhorse, an exciting new album follows in February.
Blending soul with pop and R&B, this Georgian star’s huge voice and heartfelt lyrics have captured a generation. It was YouTube covers of his favourite songs that got him noticed before single “Lose Control” topped the Billboard Hot 100. Teddy is certain to wow audiences on his most ambitious global tour yet in 2025.
Grammy Award-winning Nigerian singer-songwriter this artist has become an international sensation with their velvety voice and collaborations with stars like Drake, and Wizkid on the hit “Essence”. Their feature on the Oscar-nominated "Lift Me Up" from Black Panther: Wakanda Forever earned them pulling power outside of Africa. They’re keen to break societal barriers and provide a voice to young African girls.
Argentinian pop sensation Tini has been in the business for over a decade as a teen idol in Disney’s Violetta. Appearing on television screens in more than 130 countries, she used her profile to her advantage in trotting out albums which elevated her to Latin pop queen status. Following collaborations with artists like Karol G and Becky G, her fifth studio album, “Un Mechón de Pelo” was a bold, stripped back, deeply personal release in part spoken word proving she’s Latin pop’s most exciting innovator.
South African singer-songwriter Tyla dropped out of university to pursue music and it’s a decision that’s played out perfectly for her. Raised in Johannesburg, her Afro-pop fusion made “Water” an internet sensation and international brands are sitting up and taking note of her marketing appeal signing her up for multiple endorsement deals including Gap, Bose and Beats by Dre.
The name says it all. An artist for the ages, Tyler is a creative force in music, fashion and filmmaking earning his status as a boundary-pushing brand. Loved by critics and loyal fans alike, his headline high-spectacle performance at Coachella broke live-streaming records, drawing over 20 million viewers and his fashion line has hit $50 million in sales.
Hailing from Oklahoma, this artist is the voice of a new generation of Americana. Their raw and poetic lyrics, showcased in their self-titled 2024 album, have earned them a Grammy and over 3 billion streams across platforms. The likeable star is a relentless tourer and is said to shun the celebrity lifestyle claiming they’re too busy writing music.
Sports
A standout in Formula One with precision and race-winning performances, this driver has reignited Ferrari’s championship ambitions. With eight career wins and multiple pole positions, his highly likeable demeanor makes him one of the brightest hopes in the sport's new generation.
Californian Chloe has reigned supreme where no one has before in becoming the first household name of her sport. She made history at the 2018 Winter Olympics winning gold in the women’s snowboarding halfpipe at just 17. Add to the World, Olympic, Youth Olympic, and X Games medals – she’s the first to win the title at all four major events. Elsewhere, she’s a cultural icon: has a Barbie likeness, appeared in Fortnite and her Kellogg’s cereal box set a new record for the fastest-selling in history.
A skiing prodigy who made history at the 2022 Winter Olympics, this athlete became the first freestyle skier to win three medals at a single Winter Games. A former Stanford University student and luxury brand ambassador, she blends athletic success with cultural influence.
A force in sport as powerful as her forehand, the Polish tennis sensation became the youngest French Open champion for almost two decades at just 19 years old in 2020 and has since battled to four more Grand Slams as well as a World No. 1 ranking for a total of 125 weeks. Off the court, she’s driven to support young people with her generous donations to UNICEF in honour of World Mental Health Day.
Known for her skill and powerful performances, this American rugby player became a bronze medalist at the 2024 Paris Olympics. She plays for the Bristol Bears in the Premiership Women’s Rugby league and has become a social media sensation, promoting body confidence and making Forbes 30 under 30.
Nicknamed Bambi for his graceful style, Jamal is a generational talent for Bayern Munich and Germany. Barely out of his teens, he’s already won multiple Bundesliga titles, scored the league-winning goal in 2023 and his stunning 30-yard strike for Bayern against St. Pauli was voted Goal of the Year 2024. Known for his dribbling and vision, the footballer is the top creative flair-maker of football’s next era.
Dominating the Paralympic scene, this athlete has earned two gold medals in the T38 100m and 400m. Refusing to let his cerebral palsy define him, he hopes to inspire a new generation of athletes, both able-bodied and disabled, with his performances.
This rising star in US gymnastics is known for her consistency and powerful routines. She was part of the gold medal-winning team at the 2024 Paris Olympics and has become a pillar of Team USA, showcasing mental toughness in every competition.
From a war-torn Chechnya to UFC stardom, this fighter has become a symbol of pride. His undefeated record in welterweight and middleweight divisions has made him one of the most complete fighters on the UFC roster, with devastating striking and grappling abilities.
At just 16 years old, this prodigy burst onto the football scene as one of FC Barcelona’s youngest stars. Known for his extraordinary dribbling and vision, he is already being compared to football legends like Lionel Messi and is poised for a stellar international career.
This young Formula One sensation has quickly become a fan favorite, with his fearless driving and charisma. The British driver secured multiple podium finishes and was a key player in McLaren’s resurgence in the 2023 season. His social media savvy is bringing a new audience to the sport as he aims for more podiums in the 2025 season.
Known as "the Stockport Iniesta," this English footballer has played a pivotal role in Manchester City’s treble-winning 2023 season. His creativity, vision, and technical skill make him a cornerstone of both Manchester City’s and England’s future success.
Known for his clinical finishing and drive for racial equality in sports, this England stalwart has represented his country in three major tournaments. With multiple Manchester City titles and now leading Arsenal’s attack, he continues to be one of football’s most influential players.
A consistent and intelligent midfielder, this Spaniard anchored Manchester City’s historic treble in 2023. Known for his calm composure and tactical brilliance, he is a lynchpin for both his club and country as one of football's top defensive midfielders.
A teenage Ethiopian middle-distance running prodigy, this athlete dominated the 3000m steeplechase circuit, earning silver at the 2022 World Athletics Championships. She represents the next generation of Ethiopian excellence and has the potential to break records and inspire audiences worldwide.
One of the most electrifying track and field athletes, this sprinter won gold at the 2023 World Championships and silver at the Paris 2024 Olympics. Known for her speed, self-assurance, and sassy style, she has redefined modern sprinting.
A cricketing prodigy from India, this player is known for his elegant batting and ability to keep calm under pressure. In 2023, he became the fastest player to reach 2000 runs in 38 innings, with fans predicting he will become a future legend.
The most decorated gymnast in history, this American athlete has earned 41 Olympic and World Championship medals. Known for her gravity-defying routines and groundbreaking skills, she returned to competition in 2023 to win another World Championship gold. She also advocates for mental health awareness.
Affectionately known as Wemby, this French-born 7’4” basketball prodigy dominated European leagues before he was snapped by the San Antonio Spurs, selected first overall in the 2023 NBA draft. His killer combo of elite shot-blocking, ball-handling, and perimeter shooting is unprecedented for a player of his height. Naturally he’s already drawing comparisons to NBA legends. Pharell is also a fan having selected him to front his all-important Louis Vuitton debut collection.
Real Madrid’s star winger, known for his electrifying pace and skill, became a football sensation after scoring the decisive goal in the 2022 Champions League final. With over 20 international caps for Brazil, he is widely regarded as the future of his sport.