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Terms & Conditions

Terms & conditions

The visitor attraction known as Madame Tussauds and situated at Dam 20, Amsterdam (“the Attraction”) is owned by Madame Tussauds Amsterdam BV (Merlin). All persons visiting the Attraction are subject to the following Terms and Conditions and by acquiring one or more tickets to The Attraction (“Ticket” or “Tickets”) you confirm to Merlin that you accept these terms and conditions of use. Ticket holders are referred to in these Terms and Conditions as “Visitors”

  1. Tickets

1.1 One Ticket purchased entitles one person entry to the Attraction on a single occasion. Once Visitors have left the Attraction, they will need to purchase an additional Ticket to re-enter the Attraction

1.2 All persons entering the Attraction must hold a valid Ticket that must be retained at all times and submitted for inspection if required by any member of staff. Failure to produce a valid Ticket on request may result in removal from the Attraction

1.3 Group Tickets for parties of ten or more may be available at discounted rates (“Group Tickets”). Please see [[|the Groups page]] for details

1.4 Where Ticket prices vary according to age, the following provisions apply:

1.4.1 A person of 16 years or older is classed as an adult;

1.4.2 A person aged 4 to 15 years is classed as a child; and

1.4.3 For children under  4 years no admission fee will be charged

1.5 The price of Tickets may vary from time to time and the prices advertised are not guaranteed. Please contact us at 0205221010 if you experience any problems when paying.

1.6 Once acquired, whether by purchase or on a complimentary basis, Tickets are non-refundable, non-transferable and void if altered and Tickets that Merlin reasonably suspects have been transferred or altered will not be honored. If lost, Tickets will not be replaced.

1.7 Tickets will include entry to most, but not all, areas of the Attraction. Subject to availability and at Merlin’s discretion, Visitors may be able to purchase additional tickets to obtain access to all areas of the Attraction

1.8 From time to time, Merlin may issue Tickets under special promotions (“Promotional Tickets”) but Promotional Tickets will be available subject to availability and subject to any terms and conditions affecting the particular promotion


  1. Pre-Booked Tickets

2.1 Pre-booked Tickets (included Cluster Tickets (as defined below)) should be collected from the main entrance of the Attraction”

2.2 Persons wishing to redeem pre-booked Tickets must be able to produce to the Attraction staff the following items:

2.2.1 The booking reference issued when Tickets were booked; and

2.2.2 The credit card used to pay for the Tickets and, if the credit card holder is not attending on the day, you will need a signed letter giving permission to collect the tickets with the named party bringing photo ID. This letter will be retained by Madame Tussauds London.

2.3 Pre booked Tickets may not be used in conjunction with any voucher, promotion or special offer

  1. Priority Access Tickets

3.1 Where available, Visitors will be able to purchase Tickets entitling them to gain entry to the Attraction in priority to holders of standard Tickets (“Priority Access Tickets”)

3.2 Priority Access Tickets will entitle the Visitor to gain priority access as describe at 3.1 during a specified half hour time slot (“the Allocated Entry Time”)

3.3 Visitors with Priority Access Ticket are asked to arrive and collect Tickets at their Allocated Entry time

3.4 Visitors who miss the Allocated Entry Time are not guaranteed to receive priority access and may have to queue with holders of standard Tickets

3.5 Once purchased, Priority Access Tickets may not be transferred, assigned or re-sold to any third party

  1. Children

4.1 Children 15 and under must be accompanied by an adult over the age of 18

4.2 Some areas of the Attraction may not be suitable for children of certain ages and Merlin reserves the right to refuse access to such areas to Visitors under any recommended age limit

  1. Health and Safety

5.1 A variety of special effects (including sudden loud effects and strobe lighting) may be used in certain visitor areas of the Attraction. It is recommended that Visitors with high blood pressure, heart conditions or other pre-existing medical conditions ask the Attraction staff for further details and avoid areas of the Attraction at which such special effects are used.

5.2 From time to time the Attraction staff may draw Visitors’ attention to certain health and safety procedures to which Visitors must adhere

  1. Visitors’ Conduct

6.1 Visitors are required to observe the following prohibitions while at the Attraction:

6.1.1 No smoking;

6.1.2 No pets or animals;

6.1.3 No consumption of food or drink without the express permission of Merlin;

6.1.4 No offensive weapons;

6.1.5 No access to any area of the Attraction other than areas designated for access by Visitors;

6.1.6 No unnecessary noise (whether from mobile phones or personal stereos or otherwise) or behavior likely to annoy or offend other Visitors or intimidate the Attraction staff;

6.1.7 No use of illegal drugs or consumption of alcohol

6.2 Merlin reserves to right to refuse entry to or expel from the Attraction any Visitor who fails to observe the prohibitions at condition 6.1 or whom Merlin considers likely to affect the safety or enjoyment of any other Visitor or member of staff

  1. Security

7.1 In the interests of safety, Visitors may be asked to submit to a search of their person or belongings and anyone refusing to submit or found to be in possession of materials believed by Merlin in to be dangerous or unsuitable will be denied entry or removed from the Attraction

7.2 Visitors must keep their personal belongings with them at all times and Merlin accepts no responsibility for loss, theft or damage to any personal belongings brought into the Attraction

  1. Photography

8.1 From time to time Merlin or other authorized third parties may carry out photography or other recording at the Attraction and any images or recordings may feature Visitors. Visitors consent to the use of such images by Merlin in connection with advertising, promotions or monitoring and acknowledge that the copyright in such images rests with Merlin and/or any authorized third party

  1. Merlin’ Obligations

9.1 Visitors are reminded that from time to time parts of the Attraction may be closed and certain figures may be removed for maintenance or for technical reasons. Tickets will not be refunded and no compensation will be paid in the event of such closures or removals.

9.2 Merlin will use its reasonable endeavors to be open and operational during published opening hours but reserves the right to close the Attraction on any given day, whether for security or any other reason, without notice. In the event of such closure, any Tickets issued for use only on the day of closure will be exchanged or refunded by Merlin at the price paid for them but no further compensation will be paid.

    10. Covid-19

10.1 Safety Measures

In response to the Covid-19 pandemic, we have introduced specific safety measures at each of our Attractions in an effort to safeguard the health, safety and wellbeing of persons visiting our Attractions.

A full list of safety measures being taken at our Attraction is available on the website.

10.2 Visitor requirements

The safety measures put in place in response to the Covid-19 pandemic are there to safeguard the safety and wellbeing of all guests visiting our Attraction. It is in the interest of everyone at our Attraction to comply with the safety measures that have been put in place. Therefore, should an individual not comply with these safety measures, we reserve the right to require that individual to leave the Attraction in accordance with these terms and conditions.

10.3 Acceptance of risk

The safety measures that are being and have been introduced are intended to minimise the risk of contracting the Covid-19 virus but this risk cannot be completely eradicated. Therefore, anyone visiting our Attractions acknowledge that they do so at their own risk.

Health