Pride | Madame Tussauds London

This June we're celebrating 52 years of Pride both within our team and attraction. Take a look at our special Pride activity aimed to promote acceptance, equality and raise awareness for the LGBTQ+ community!

To celebrate Pride 2024 we gave our attraction a fitting makeover. From a Pride themed entrance to give guests a loud and proud welcome to Madame Tussauds London, to decorating our Impossible Festival zone to spread the love through music... join us in coming together to promote acceptance and equality for all.

Pride hearts were also placed next to figures who are members and allies of the LGBTQ+ community. You may have scanned the QR code on one of them to be reading this!

You may also spot some of our staff wearing Pride themed lanyards around the attraction, as well as pin badges displaying their individual pronouns.

If you would like to learn more about the importance of embracing each other as equals or would like to directly support LGBTQ+ initiatives, please see below a list of UK based charities...

To support, educate and inspire young LGBT+ persons and those around them.

Visit Their Website

The Proud Trust is an LGBT+ youth charity empowering young people to be proud of who they are.

Visit Their Website

Just Like Us is the LGBT+ young people’s charity.

Visit Their Website

“I’m not afraid to speak out, and say things that I want to do, or do the things that I want to do, so um, I think in the end, being natural, and being, being actually genuine is what wins.”

“I believe in a passion for inclusion. I believe in the spirit of equality, and the spirit of this country as one of love and compassion and kindness.”

“This community has fought and continues to fight a war of acceptance, a war of tolerance and the most relentless bravery. You are the definition of courage, do you know that?”

“What is your pronoun? ….You deserve to be addressed as you feel comfortable, respected and loved. “

“Our diversity is our strength. What a dull and pointless life it would be if everyone was the same.”

“Be brave, be bold, be free”

“Different is good. When someone tells you that you are different, smile and hold your head up and be proud.”

David Bowie Figure Unveiled At Madame Tussauds London 31.03 (10)

"It’s true – I am a bisexual. But I can’t deny that I’ve used that fact very well. I suppose it’s the best thing that ever happened to me. Fun, too."

“Every one of us needs to show how much we care for each other and, in the process, care for ourselves.”

“Everyone needs to be valued. Everyone has the potential to give something back.”

"I am queer. 100% I can tell you that I'm queer. I just don't know what else I can say other than that."

‘The one thing I’m happy about growing up queer and fighting it and hiding it is, it gives me so much fire and drive to try to make people’s lives easier in some way by talking about it.’

“You are born as you are. It has always been my priority to protect the LGBTQ community I am part of.”

"A big part of my pride and my identity is being a queer person. What I preach is: People fall in love with people, not gender, not looks, not whatever,"

"I love every single one of you. If you are black, if you are white. If you are gay, if you are straight, if you are transgender. Whoever you are, whoever you want to be. I support you. I love every single one of you."

"I want to make people feel comfortable being whatever they want to be... maybe at a show you can have a moment of knowing that you're not alone."

"I 100% want to represent the LGBT community”

"I know we promised to never come out publicly, I know we promised to never be 'that' type of gay person, I know we promised to die with the secret, but this will open doors for many other queer people to simply exist"

"I used to be scared of people thinking I was gay but now I'd be shocked if they didn't."

“This month is LGBT+ history month, many of us, myself included… owe a huge amount to the people that have gone before us,”

“Those people, along with my friends and family in the wider community today, they are my heroes, they inspire me every day, they make me proud to be part of a community that celebrates diversity and fights for equality for all,”

“We as gay people get to choose our family and the people we’re around. I am your family. We are a family here.”

“The trans community are heroes of our shared LGBTQ movement. You are my teachers.”

“I love my dad. He’s always been there for me and my sisters. He’s a wonderful man. And just because he’s changing shoes now, so to speak, doesn’t make him less wonderful. I will always love my dad, whether he’s a man or a woman,”